Sunday, August 24, 2014

Trade between the brands, institutions, NGOs, associations and their public are much easier and fas


Monday, track container June 21, 2010, Fred Cavazza has been lobbying members of the UCCA, to present, discuss and detail the potential of social media. There were many agencies of the square, with, among others, Advisa, Blueboat, Citeasen, Dagré, Company, November, Tiz and, of course, Reymann track container communication.
Trade between the brands, institutions, NGOs, associations and their public are much easier and faster than ever. (Blog, online sav, FAQs, consumer review site, forum, microblogging ...)
Today, more and more people have a terminal allowing them to be connected, to react to the news, interact with brands track container and their networks (personal or professional) 24/24 . This ability to exchange instant radically changes the posture of brands that are no longer in a speech only down, but must deal with a multitude of contributions to the varied form (tweet, blog post, video, test conso, parody , diversions ...)
People who gather around a theme, a hobby, a passion and between which they exist rules, codes of conduct and sometimes even a particular jargon.
To enter a community, as a brand or as an individual, it should be called, to be accepted by people who look like us.
In the social web, everyone can participate, exchanges are varied, unrelated to each other. The opening of social networks is wider accessibility is larger, more tools "trends" at the moment, but this is not necessarily a panacea for a brand.
Even if the community is often related to the forums forbidding aspect, track container even corny, they may be more relevant gateway for some brands, a simple fan page on Facebook, where the contributions come people less involved (a simple "I adoooooore Starbucks" or basic "Ah m ****, my train is late again", are difficult to use or value)
FUN FACT: Social is stronger than Porn! For the first time in the history of the web, "social" activities of Internet users surpassed the online porn business ... (Note: the online dating enters the office)
Having track container wrung storytelling inventing all the more preposterous than the other and promoting the form at the bottom stories, we are going to kill the buzz, with ridiculous claims like "Hello dear pubard, I do not have a dime budget, but I have the same goals as last year! Your turn, let me turn it in for two involving my clients and it's worldwide buzz, my little guy "(For the record, the spot with the evian babies on skates, track container has made round the world on wheels, after that the brand has put 200 million euros on the table to be a Youtube worldwide for a day ... QED)
SUSPECT classical logic (who does not have affinity with your brand or product or service) PROSPECT (who would potentially interest to know you or use your services) CUSTOMER (who materializes), skip a logic
Suspect, Prospect, CONTACT PERSON (one who learns about you through all the tools at his disposal), Client, Ambassador (who may be prescribing shock, influencer, track container consultant, spokesperson, active advocate of your brand)
Although FB is becoming larger (3rd in the world by population, and it is not finished) and that aggregates content, solutions and applications so you can do almost everything (research, viewing video, chat, exchange pictures ...) Fred Cavazza remain convinced that the base remains a website of good quality. A sort of flagship, which, though surrounded by a blog, a twitter account, track container a chain of Flickr photos or other satellite tools is the crucible of the brand. A é

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