Saturday, December 7, 2013

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Containers communicates a closed oyster | Onlinepersbericht.nl
It is not surprising that you do not know these companies. They are generally closed like an oyster. Of communication, most of these companies hardly heard. Only when a new contract or a new connection is opened, is sent. Perfunctory press release And then usually only to the trade press. A good example is the Swiss MSC, a major player in the container trade. On its website under the heading 'news' practically only the rates quoted. Contact for the press? Can not find it. And for a company that has more than 2 million containers carrying 450 ships ...
Perhaps the name you Maersk says something. That's rice container probably not the great communication machine company. Maersk (pronounced Mèrsk) is simply the largest container company in the world and owns over 500 vessels, including some of the largest in the world. During each ride on the highway, the containers of the company against. You can not avoid it. A great player so, but here is communication not highly regarded. The press releases of the company are a deplorable level and who is on the website, click on 'Media Contact' comes at a blank page correctly. Amazingly is then often than Maersk past two months has a fairly active Facebook account. Within rice container a month, the company had more than 13,000 fans. So the outside world does have an interest in the company. They had not expected at Maersk itself, but the main communication now that Facebook provides a wonderful means to connect with customers and other interested parties in contact. It also contributes to the transparency that the company says it wants to exude. That's wonderful, especially for the rather traditional world shipping yet still is. The lack of communication is often not the people of the PR department. Who want pretty. From my own experience I know that it usually takes the lead is hardly that communication seriously. "PR & Communications, which is still on leaflets and parties?"
The container shipping companies expect the container trade in the coming years continues to grow. Maersk wants as much as $ 4 billion gather them for new ships. The competitors are not standing still and going partnerships to the growing market and competition to cope. For those growth investments are necessary and staff should be recruited. Good communication helps. rice container Perhaps Mr managers of the container giants a fraction of their investments can put aside for adorning a decent communications department that really should get to work. That was in 2012 really is not a luxury.
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