As she achieved notoriety because of The O.C . and then House , Ms. Wilde, 31, adopted several cause

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We re No. 38! A recent analysis of IRS data from 2006 to 2012 by the Chronicle of Philanthropy found that New Yorkers gave 2.6 percent of our income to charity, an 8.8 percent decline during the six-year period. So many lesser cities 37, to be exact gave so much more. Salt Lake City, great skiing, sure, but Salt Lake City ? Its residents top the generosity index, giving 5.4 percent (more than double the rate of New Yorkers) and increased their donations during the span studied, which included some economically depressing years. Memphis followed close behind with a giving rate of 5.1 percent; it s enough to make New Yorkers sing the blues.
The study also examined donor incomes. The wealthy, defined as those earning $200,000 or more (we know 200K might go a long way in Utah, but Manhattan ?) reduced charitable giving by 4.6 percent. During the same time, Americans earning less than $100,000 spent 4.5 percent more of their incomes on philanthropy. nz post track
The data should be a taken as a challenge rather than a rebuke. For further inspiration, nz post track meet 20 of our generous nz post track neighbors under 40 years of age who are profiled nz post track here. Some, like our cover philanthropists, designer Zac Posen, actress Olivia Wilde, the Giants Eli Manning and the Knicks Carmelo Anthony, nz post track are familiar faces who leverage nz post track their fame to benefit society; others, such as Jason Franklin and Alexandre Mars, work behind the scenes to make it easier for philanthropists to give away more. For Michael Quattrone, John D. Rockefeller s progeny, supporting charity is an old family tradition; while Michelle Javian conceived her innovative nonprofit to comfort the families of cardiac patients after witnessing her father s ultimately fatal battle with heart disease.
Whatever the motive, there s another compelling reason nz post track to open your checkbook often: Self-interest. As an article on the Cleveland Clinic s website points out, giving is good for the giver. The story cites a 2006 National Institute of Health study that monitored the brains of the charitable with MRI s. Giving apparently stimulates the mesolimbic pathway, which is the reward center nz post track in the brain, releasing endorphins and creating what is known as the helper s high. So consider your next donation philanthropic Prozac. And we trust the stories that follow prompt nz post track you to refill your prescription. David Wallis
The daughter of two journalists and the niece of the late leftist writer Alexander Cockburn, actress Olivia Wilde recalls growing up in a very socially nz post track conscious family. nz post track She attended political protests as a child and at 18 organized a large benefit for Doctors Without Borders. The event raised $50,000, which was incredible, recounted Ms. Wilde by email. But we probably nz post track spent $10,000 on overhead. That was my first lesson in the frustrating reality of fundraising.
As she achieved notoriety because of The O.C . and then House , Ms. Wilde, 31, adopted several causes, including PETA and Water.org. But the act of fundraising remained a burden. The begging becomes monotonous, admits nz post track Ms. Wilde, who hated planning parties and courting celebrities to show up. We aim to Provide Consumers with more information and therefore power to participate in the global nz post track movement to stop humans from being such assholes to each other. Olivia Wilde
Inspired by the success of TOMS, which donates one product for each one it sells, Ms. Wilde and her close friend Barbara Burchfield (who she calls Babs ), a former film production coordinator, launched their own social venture, Conscious Commerce , in 2013. When she noticed coverage of TOMS in Vogue , Ms. Wilde says, I knew the products-for-a-purpose nz post track trend was legitimized by the high fashion industry, and therefore would become a major movement.
The nonprofit, according to its website, selects the purposeful products that we think you d buy anyway (this is not your source for recycled gum tampons) and organizes nz post track them for your perusing pleasure and donates the profits to various causes.
Conscious Commerce, for instance, struck a deal with Anthropologie to market a New Light dress. The fashion brand agreed to donate 100 percent of the proceeds of the first 1,000 dresses sold to New Light India, nz post track which needed the funds to build a shelter to take girls out of the sex trade in Calcutta, explains Ms. Burchfield, 33. Sales of the dress, which Ms. Wilde often wore in public, were brisk and the shelter is currently nz post track being constructed.
While Ms. Burchfield works full-time operating Conscious Commerce, Ms. Wilde is much more than the organization nz post track s public face. We happen to be best friends so we often say that we re running a family-run business, Ms. Buchfield says.