Eco-consuming difficulty | Cross-stream
In a previous article I wrote ecological consumption and two dimensions within which it can, to some extent, to evaluate a variety of products and services,. One of the challenges is that studies have shown that these two dimensions, the decision to purchase (supposed) the necessary all american containers trade-offs, and (assumed) Ecological Impacts, have been very difficult to assess the consumer. In both products and services, consumer perceptions related to the decision to purchase the required trade-offs and ecological Impacts vary between consumers immensely. Others, for example, is perceived by green electricity is expensive, but consider it an easy ordering, while others are thinking of ordering a hassle, but believe that the price is about the same. In other words, consumers' understanding of ecological products ("ecological literacy") is quite weak, due no doubt, as well as to obtain information that the challenging all american containers of confusion and amount of information.
Generally speaking, consumers are hoping for a number all american containers of studies and reports, the companies will increase transparency - this is also reflected in the fact that, time after time, consumer confidence in major companies to prove studies (eg, EVA national values and attitudes survey 2009) really all american containers low. Many companies have woken up to this and are working towards more transparency, more comprehensive, all american containers this might even mention the ecological sustainability of the McDonald's decision to announce each product carbon footprint of its restaurants in the United States. A number of companies (for example, Nokia's recent Blood in the Mobile of the document), however, also complain about the inconvenience of supply chains, as well as the assessment of ecological and social responsibility.
Companies all american containers at different stages of the supply chain transparency slowly wakening up to bring competitive advantage. Help companies through the supply chain visibility all american containers for its part, offers the world's leading cargo ship operator Maersk Line, which recently announced all american containers its intention to publish each use for the vessel's carbon footprint. This is good news for businesses, consumers, and of course also the Maersk Line itself. Companies get one part of the supply chain carbon footprint sorted out without effort, which, again, over time, consumers will turn clearer product-related information, facilitating their purchasing decisions (at least for the consumer, for example, that the slightest hint of the carbon footprint of care). Maersk Line yourself a competitive advantage of increased transparency of (compliments of corporate customers, such as from Starbucks, began to immediately satelemaan), and also a major player in changing the playing field itself rahtilaivaliikennöinnin your preferred direction.
If other operators in the sector following the example of Maersk Line (such as predicting the most fair, Maersk Line due to the size), consumers may purchase decisions to be easing in the near future, and at least the end product manufacturers transparency efforts will be easier.
PS. An extreme example of the value chain transparency could mention a model corporate citizen, well-known outdoor clothing manufacturer all american containers Patagonia's decision to publish a number of products all american containers over their entire value chain from beginning to end, the carbon footprint of the production conditions. The decision immediately received positive feedback from customers, all american containers despite the fact that all the parts for some products were not yet at the level at which the company would like them to be - this in spite of the company's customers appreciated the honesty in fact, and have encouraged more responsible behavior of Patagonia.
This entry was posted on November 12, 2010 at 13:33 and is filed under ecological consumerism, sustainability, transparency, supply chain. You can follow any responses to this article through the RSS 2.0 feed. You can comment, or send a trackback from your own site.
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In a previous article I wrote ecological consumption and two dimensions within which it can, to some extent, to evaluate a variety of products and services,. One of the challenges is that studies have shown that these two dimensions, the decision to purchase (supposed) the necessary all american containers trade-offs, and (assumed) Ecological Impacts, have been very difficult to assess the consumer. In both products and services, consumer perceptions related to the decision to purchase the required trade-offs and ecological Impacts vary between consumers immensely. Others, for example, is perceived by green electricity is expensive, but consider it an easy ordering, while others are thinking of ordering a hassle, but believe that the price is about the same. In other words, consumers' understanding of ecological products ("ecological literacy") is quite weak, due no doubt, as well as to obtain information that the challenging all american containers of confusion and amount of information.
Generally speaking, consumers are hoping for a number all american containers of studies and reports, the companies will increase transparency - this is also reflected in the fact that, time after time, consumer confidence in major companies to prove studies (eg, EVA national values and attitudes survey 2009) really all american containers low. Many companies have woken up to this and are working towards more transparency, more comprehensive, all american containers this might even mention the ecological sustainability of the McDonald's decision to announce each product carbon footprint of its restaurants in the United States. A number of companies (for example, Nokia's recent Blood in the Mobile of the document), however, also complain about the inconvenience of supply chains, as well as the assessment of ecological and social responsibility.
Companies all american containers at different stages of the supply chain transparency slowly wakening up to bring competitive advantage. Help companies through the supply chain visibility all american containers for its part, offers the world's leading cargo ship operator Maersk Line, which recently announced all american containers its intention to publish each use for the vessel's carbon footprint. This is good news for businesses, consumers, and of course also the Maersk Line itself. Companies get one part of the supply chain carbon footprint sorted out without effort, which, again, over time, consumers will turn clearer product-related information, facilitating their purchasing decisions (at least for the consumer, for example, that the slightest hint of the carbon footprint of care). Maersk Line yourself a competitive advantage of increased transparency of (compliments of corporate customers, such as from Starbucks, began to immediately satelemaan), and also a major player in changing the playing field itself rahtilaivaliikennöinnin your preferred direction.
If other operators in the sector following the example of Maersk Line (such as predicting the most fair, Maersk Line due to the size), consumers may purchase decisions to be easing in the near future, and at least the end product manufacturers transparency efforts will be easier.
PS. An extreme example of the value chain transparency could mention a model corporate citizen, well-known outdoor clothing manufacturer all american containers Patagonia's decision to publish a number of products all american containers over their entire value chain from beginning to end, the carbon footprint of the production conditions. The decision immediately received positive feedback from customers, all american containers despite the fact that all the parts for some products were not yet at the level at which the company would like them to be - this in spite of the company's customers appreciated the honesty in fact, and have encouraged more responsible behavior of Patagonia.
This entry was posted on November 12, 2010 at 13:33 and is filed under ecological consumerism, sustainability, transparency, supply chain. You can follow any responses to this article through the RSS 2.0 feed. You can comment, or send a trackback from your own site.
Kubrick theme. Blog at WordPress.com. Entries (RSS) and Comments (RSS).
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